28 - Creative Currency

Creativity is often seen as the preserve of artists, musicians and writers, but Chris Arnold, founder of ad agency The Garage, sees creativity as an essential aptitude needed to make it in the world of business.

With dyslexia and creativity tightly linked, Chris put his money where his mouth is and courted controversy when he posted a job ad stating, ‘Only dyslexics need apply’! Find out what happened next in this episode of  The Codpast.